Project: Landing page for “Restore Wellness” (mock client)

Challenge

• Client needed more bookings for 60-minute coaching sessions; previous page was long and unfocused.

Approach

• Lead with a concise value-driven headline.
• Use 3 benefit bullets tied to client outcomes.
• Add a short social proof line + a simple booking CTA (“Book a free 15‑min intro”).

Key copy (hero)

• Headline: Reclaim calm. One session at a time.
• Subheadline: Short, practical coaching to help you move from overwhelm to small, steady change.
• CTA: Book a free 15‑minute intro

Result (mock / hypothesis)

• Conversion target: increase email signups by 30% and booked intros by 20% within 6 weeks.
• Measurement: booking tool metrics + simple thank-you page with UTM.

Notes

• This is a spec case study you can adapt into real client work. I can add screenshots and A/B variants once you have live traffic.